As far back as I can remember, I’ve been fascinated with startups. After failing to turn a profit on lemonade stands in my parents' rarely trafficked driveway, 9 yr old me made my first pivot. Low traffic in my neighborhood meant I couldn’t build a business on volume. I had to focus on margin. So I turned my lemonades into fresh fruit smoothies and started charging $5 a drink. The new model showed promise, but seasonality killed us…especially once I started spending my summers at tennis camp.
Luckily, that wasn’t my last shot. There’s still plenty of 9 yr old left in me.
I've spent the last five years building Grovo & Inventure, two companies that are truly and rapidly changing the world. Now I'm addicted. I live to create simple solutions to big problems.
My motto is: "Empathize -> Hypothesize -> Test -> Scale"
I'm a wildly curious and easily inspired person, but building stuff is hard. I always test manually before engineering/automating. And everything takes more work than expected, so I try not to waste energy on stuff that doesn't have the potential for major & systemic impact.
I currently live in New York City with my amazing wife and our newborn son. I love meeting for coffee so please don't be shy.